Curriculum vitae / selected work

Living document

Kevin Rhee

Product Manager | Growth, Experimentation, and AI Products

Product manager with 6+ years in product roles across fintech, payments, subscription SaaS, generative AI, EdTech, and AdTech. Turns customer discovery and SQL-driven experimentation into measured results, lifting signup completion 70% and trial activation 12%. Built and launched a generative AI product, cutting poor AI outputs 80%.

kdwrhee01@gmail.comView / download PDF

Experience

Entry 01

Apr 2026 - Present

Constellation Payments

B2B FinTech

Toronto, ON

Product Manager, Growth

  • Uncovered 36 product gaps in discovery for an enterprise prospect that could roughly double revenue, scoped them into 75 Jira tickets, and now lead the customer portal UX redesign
  • Shipped a customer-facing platform status page from prototype to production in 2 days by prototyping in Kiro, writing requirements and design docs, and partnering with Engineering
  • Turned an ambiguous embedded-financing opportunity into a defined product and business case by modeling projected revenue, setting up partner data sharing, and scoping flows with Design
  • Helped unblock a high-value partner's ACH deposit reconciliation by tracing and matching transactions across multiple data sources, and documented the product gap for Engineering

Entry 02

Aug 2025 - Present

Keystep.ai

B2C Generative AI SaaS

Toronto, ON

Founder & Product Manager

  • Built and launched a generative AI job-application product end to end that ranks each user's stored experiences by relevance to a job to generate targeted resumes and interview prep
  • Cut poor AI outputs and hallucinations 80% by building a 10-job benchmark and redesigning generation into staged extraction, evidence selection, and validation with schemas and retries
  • Designed three-tier, credit-based subscription pricing around AI workflow costs by comparing LLMs on quality, latency, and cost per stage, then built billing and entitlements in Stripe
  • Built server-side event tracking and paired it with tester feedback to find drop-off before first value, then streamlined onboarding from resume import to target job to generation

Entry 03

Nov 2022 - Nov 2023

Cadre

B2C FinTech

New York, NY

Product Manager, Growth & Investments

  • Lifted signup completion 70% by mapping the funnel in SQL and Amplitude, using user research to find trust and verification friction, and A/B testing fixes like SMS verification
  • Raised investment conversion 10% by turning a 200-page static investment memo into an interactive experience with Design, Engineering, and Legal, validated through an A/B test
  • Cut digital CAC 15% by building last-touch attribution that tied each channel to downstream signups and investments, then working with Marketing to move spend off low-quality traffic
  • Co-developed an experimentation playbook with Data Science covering hypotheses, primary and guardrail metrics, and launch decisions, and helped roll it out across Product and Marketing
  • Built Amplitude dashboards for acquisition, signup, and investment KPIs and defined Segment event taxonomy and QA with Engineering, creating a reliable funnel source of truth

Entry 04

Jul 2021 - Oct 2022

Codecademy

B2C EdTech

New York, NY

Product Analyst, Subscriptions

  • Lifted trial activation 12% by using SQL and Looker to find friction in the subscription trial journey, then A/B testing a simpler flow in Optimizely with Design and Engineering
  • Identified $2.1M in projected annual revenue downside in a lower-priced tier A/B test by weighing new conversions against cannibalized pricier plans; recommended reprice and retest
  • Grew weekly active users 14% by using cohort analysis to identify learning assessments as a high-value engagement behavior, then increasing their exposure with Product and Curriculum
  • Raised feature adoption 15% by using behavioral data to find high-intent learners who were missing a relevant feature, then increasing its visibility on key surfaces with Design
  • Built product and experiment dashboards in Looker, defined event tracking for launches, and improved reporting reliability with LookML and dbt staging models used across teams

Entry 05

May 2018 - Jul 2021

LiveRamp

B2B AdTech

San Francisco, CA

Product Operations Manager / Product Analyst

  • Contributed to 80% beta-client activation for a new identity-resolution product by analyzing match rates and data quality in SQL and building client reports for Product and Sales
  • Led a major client's migration from custom to standardized product workflows, coordinating 40+ external partners and internal teams while balancing continuity with scalability
  • Served as product SME for 50+ enterprise clients, translating customer goals into identity-resolution configurations and data workflows and diagnosing match-rate and coverage issues
  • Defined product-health and adoption KPIs for a new identity product and automated daily SQL reporting on large BigQuery and Snowflake datasets for Product, Sales, and Marketing
  • Helped Product and Engineering turn GDPR and regional requirements into region-specific data-access rules by identifying the datasets and workflows each requirement affected

Education

BSc, Actuarial Science (Applied Statistics)

Western University

Data Analysis and Data Science

BrainStation

Skills & Tools

Skills

  • Product Strategy
  • Product Discovery
  • User Research
  • Prioritization
  • Requirements & Product Scoping
  • Business Case Modeling
  • Cross-functional Delivery
  • Experimentation
  • Funnel Optimization
  • Cohort Analysis
  • Attribution
  • Monetization & Subscription Pricing
  • Event Taxonomy & Tracking QA
  • Dashboarding & KPI Definition
  • Generative AI
  • LLM Evaluation
  • Prompt Engineering
  • Schema Validation & Retries

Tools

  • SQL
  • Amplitude
  • Looker
  • LookML
  • BigQuery
  • Snowflake
  • dbt
  • Segment
  • Optimizely
  • Stripe
  • Jira
  • Kiro
  • React
  • TypeScript
  • OpenAI Codex
  • Claude Code
  • Supabase
  • Next.js
  • Git / GitHub
  • OpenAI API

Contact

Start a conversation

If my experience feels relevant to what you're building, send me a direct note.

Email KevinView résumé PDFLinkedInGitHubKeystep.ai(415) 595-7668